Though it performed better at high end multiplexes like PVR Ambience Gurgaon with an occupancy rate of 40%, its occupancy was abysmally low at 15-20% in other multiplexes. Despite some heavy promotions and hype, the film literally disappointed.
Expectations were also high riding on the new pairing of chic Imran Khan and the sexy Deepika Padukone. Plus, a lot was being expected from Aamir Khan’s bhanja after he delivered a semi-hit with ‘I Hate Luv Storys’.
However, the opening day didn’t go as well. And after negative reviews from critics, it’s unlikely that it’s performance shall improve much over the week.
On the other hand, ‘Allah ke Banday’ failed to set up any momentum. Dark theme, lack of publicity and dearth of big stars spelled disaster for this film that could barely afford an occupancy of 10-15 percent.
Sunny Deol and Tabu starrer much delayed project ‘Khuda Kasam’ failed to leave any mark and vanished behind the veils of oblivion. With an average occupancy of 10-25 percent, it hardly bothered the cashiers.
‘Guzaarish’ that released last week, surprisingly, continued its miserable run while ‘Golmaal 3’ has gone past a mark of Rs 100 crore. Staggering result for this comic caper!
